USI

CORPORATE ECO-ILLUSION: GREENWASHING AS A CHALLENGE FOR CORPORATE CRIMINOLOGY

Authors

Keywords:

Greenwashing, Corporate social responsibility, Business sustainability, Deceptive marketing, Unfair competition, Environmental activism

Abstract

This paper analyzes the phenomenon of greenwashing in the corporate sphere and how critical vigilance by consumers, activists, and non-governmental organizations acts as a fundamental counterweight to unmask it. Drawing on academic studies and relevant cases, such as H&M's "Conscious Collection," it is evident that greenwashing involves a deliberate strategy to build an environmentally responsible image without genuine action. The essential role of social pressure and Corporate Social Responsibility (CSR) is highlighted as an authentic and effective counterpart, promoting a real commitment to sustainability and social and environmental well-being. In contrast to greenwashing, CSR emerges as a key tool to achieve transparent, responsible business practices with a positive impact.

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Author Biography

  • Guido Adrián Palacin, Universidad de Buenos Aires; Argentina

    Abogado por la Universidad de Palermo. Candidato a Magister en Derecho Penal por la Universidad de Buenos Aires. Miembro de la Cátedra de la Dra. Mary Beloff. Departamento de Derecho Penal y Criminología. Universidad de Buenos Aires.

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Published

2025-08-31

Issue

No. 10 (2025): Número 10 - Agosto 2025

Section

Articles

How to Cite

CORPORATE ECO-ILLUSION: GREENWASHING AS A CHALLENGE FOR CORPORATE CRIMINOLOGY. (2025). Revista Latinoamericana De Sociología Jurídica, 10, 52-68. https://ojs.usi.edu.ar/rlsj/article/view/120